You're competing with 4 to 6 other agents
That "exclusive" pricing from lead vendors usually means you still compete with others who bought the same lead under different terms.
Exclusive insurance lead generation
The only leads worth buying are the ones that call only you.
Most lead vendors sell the same contact to 4 to 6 agents at once. Quotely is different. We generate leads through your own ad campaigns, so every call is exclusive, warm, and already familiar with your agency name.
Month-to-monthNever shared or resoldIndependent & captive agents
Illustration Demo agency and lead.
100%
Exclusive. Never shared with another agent
48hr
Average time from onboarding to first lead
2+
Core ad platforms working together, plus ChatGPT Ads on Scale
0
Shared lead vendors in our process. Ever
The problem
Why most insurance agents hate buying leads.
The traditional lead generation industry is broken for insurance agents. Here's what you're actually dealing with when you buy from a vendor.
Leads are old by the time you get them
Many vendors aggregate leads from multiple sources and resell them hours or days later. Intent is cold. Contact rate is terrible.
You have no control over quality
When a vendor's quality drops you can pause, but the budget is already spent. You own nothing, build no audience, and start over every month.
"Who is this?"
When a prospect doesn't know your agency name, close rates crater. Shared leads create anonymous cold calls, not warm inbound conversations.
✦ The Quotely alternative
Own your lead source. Own your pipeline.
Instead of buying leads, we build the campaigns that generate them. Your agency gets its own Google and Facebook ad system: every lead is yours, only yours, every time.
- Prospects call you and know your name before you answer
- You own the ad account and all data, permanently
- Zero competition on your own leads. Ever.
- Cost per lead drops over time as campaigns optimize
- Brand awareness in your market with every impression
How we generate leads
Two core platforms. One goal. Your phone ringing.
We use Google and Facebook for different reasons, and together they create a lead generation system that works around the clock.
Google PPC
High-intent inbound calls
Google captures buyers actively searching for insurance right now. These are the highest-quality leads available: someone typing "auto insurance quotes near me" has already decided to buy. Your ad meets them and routes the call straight to your number.
$25 to $80Typical cost per call, depending on market24 to 48 hrTime to first call after launch
Learn more about Google Ads Facebook & Instagram
Volume leads at lower cost
Facebook targets people by demographics, life events, and behaviors, not just search queries. You reach prospects before they start shopping, build brand awareness in your market, and generate high-volume leads at a lower cost per lead than Google.
$10 to $30Typical cost per lead5 minCall leads back within 5 minutes; speed is critical
Learn more about Facebook Ads Plus ChatGPT Ads on the Scale Plan. Your agency can appear when people ask ChatGPT about insurance in your state or city.
See ChatGPT Ads →Lines of business
We generate leads for virtually every insurance line.
We've run campaigns for dozens of insurance types. Different lines need different keyword strategies, creative angles, and bidding approaches, and we know them all.
Auto insuranceHighest search volume: the most competitive and most rewarding line on Google.
Home insuranceNew homeowners and annual renewal shoppers. Ideal for bundling with auto.
Life insuranceLife events like marriage and having children drive major search demand.
Health insuranceOpen enrollment periods create big seasonal opportunities for health leads.
MedicareTurning 65 is a major life event, and we target this segment very effectively.
CommercialSmall business owners actively searching for BOP, GL, and workers comp coverage.
Renters insuranceHigh volume, lower premium: great for bundling and building long-term clients.
Multi-line bundlesCampaigns for auto and home bundle shoppers who want to consolidate carriers.
Ownership
Stop renting leads. Keep what you build.
Everything is set up in your name and stays yours, whatever happens with Quotely.
When you stop buying from a lead vendor0
You keep nothing.
- The budget you spent
- An audience
- Any data
When you stop working with Quotely
You keep everything.
- Your Google Ads account and all its history
- Your Meta pixel and built audiences
- Your landing pages
- Optimized campaigns you can run yourself or hand off
- Your call and lead tracking data
Plans
Pick your channels. Keep every lead.
Every plan generates exclusive leads from campaigns in your agency's name. Add channels as you grow. Month-to-month, no long-term contract.
Starter1 ad platform: Google or Facebook
GrowthGoogle + Facebook, multi-line targeting and retargeting
ScaleGoogle, Facebook + ChatGPT Ads, a custom AI-ready website and full SEO
Common questions
Insurance lead generation, answered honestly.
What's the difference between Quotely and a lead vendor?
Most lead vendors generate leads on their own quote sites and then resell them to multiple agents. You're buying a contact who visited a generic quote site, not someone who searched for you or knows who you are.
Quotely builds advertising campaigns in your agency's name. Every person who calls came from an ad with your agency name, visited your landing page, and chose to call your number. The difference in call quality and close rate is dramatic.
How many leads can I expect per month?
Lead volume depends on your ad budget, market, and lines of business. A rough benchmark: a $1,500/month Google Ads budget in a mid-size market typically generates 30 to 60 inbound calls per month. Facebook at $750 to $1,000/month can generate 40 to 80 leads in the same market.
We'll give you a specific projection for your market on a demo call. We can look up search volume for your ZIP codes before we even talk.
Do you work with captive agents or only independent agents?
Both. We work with independent and captive agents. Independent agents can lead with carrier choice and side-by-side quotes, which is a strong message in ads.
Captive agents often have carrier rules on advertising, so we build every campaign, ad and landing page inside your carrier's brand and compliance guidelines.
What happens if I pause or cancel? Do I keep my data?
Yes, you keep everything: your Google Ads account, your historical data, your Meta pixel audiences, your landing pages. Everything is set up in your name and remains yours regardless of what happens with Quotely.
That's fundamentally different from a lead vendor. When you stop buying from a vendor, you have nothing. When you stop working with Quotely, you have a full ad account with historical data, built audiences, and optimized campaigns you could run yourself or hand to another agency.
Is there a contract or long-term commitment?
No. Quotely is month-to-month with no long-term contract. We earn your business every month by delivering results.
We do recommend giving new campaigns their first 30 to 60 days. That's the learning phase, where we build data, cut what doesn't work and move budget to what does.
Better together
One system, every channel.
Google AdsClick-to-call search and Maps ads that ring your phone.Learn more Facebook & InstagramLocal reach, giveaways, lead forms and retargeting.Learn more ChatGPT Ads NewShow up when buyers ask AI. Included in Scale.Learn more SEO & AI search5-10 articles a week, built to rank and get cited by AI.Learn more
Stop renting leads. Start owning your pipeline.
Every dollar you spend with a lead vendor disappears: no data, no audience, no asset. Every dollar you spend on your own campaigns compounds. Let's talk about building you something you own.
Month-to-monthYou own your accountsIndependent & captive agents