Boosting a Facebook post is not the same as running Facebook Ads. Quotely builds precision-targeted Meta campaigns: the right audiences, creative that stops the scroll, and funnels built to generate real insurance prospects for your agency.
Illustration Demo agency, lead and number.
People use Meta apps every month, in every ZIP code you serve
Audience types we build for every insurance campaign
Cost per giveaway ad lead, at the low end
From onboarding call to campaigns live
Facebook's targeting is more powerful than most agents realize. These are the audience segments we build for insurance campaigns.
We handle the entire Meta campaign build: creative, audiences, funnels, and ongoing optimization, so you can focus on closing.
We identify the highest-value audience segments in your market, research which creative angles perform in insurance, and build the campaign strategy before writing a single word of ad copy.
We write the ad copy, design the creative and build the landing page or lead form, all matched to a cold Facebook audience rather than Google's high-intent searcher.
We launch multiple ad variations at once and let the data decide. Underperformers get cut fast, winning angles get more budget, and over 30 to 60 days your cost per lead drops.
Facebook and Instagram offer more detailed audience targeting than any other platform. The challenge is knowing how to use it for insurance, and that's exactly what we do.
Facebook lets you reach people before they start shopping for insurance: when they buy a house, get a new car, or have a baby. You create demand instead of only capturing it.
In many insurance niches Facebook generates leads for $10 to $25 versus $40 to $100+ on Google. Intent is lower, volume is much higher, and our funnels warm leads up before they call.
Every impression builds name recognition in your local market. People who don't click today remember your agency when they're finally ready to shop.
"We sold about $14,000 in premium our first week with Quotely using their Facebook giveaway ads. Killing it!"
"Our Facebook marketing has become rocket fuel. 🚀 And the click-to-call functionality is helping turn that attention into actual conversations for my sales team."
"Facebook leads are the game changer for me. I was able to create new mortgage partnerships by sending our mortgage Facebook leads."
Run Facebook on Starter, pair it with Google on Growth, or add ChatGPT Ads, a custom website and SEO on Scale. Month-to-month, and Meta bills ad spend directly to your card.
Yes, but they need a different follow-up approach than Google leads. Facebook is an interruption medium: you're showing an ad to someone who wasn't actively shopping, so speed matters. Agencies that call Facebook leads within 5 minutes see dramatically better close rates.
We build our funnels to set expectations for that follow-up, so by the time you call, the prospect is expecting to hear from you.
We recommend a minimum of $750 to $1,000/month in ad spend for Facebook and Instagram to generate enough data and lead volume to optimize. Smaller budgets are possible but take longer to build momentum.
Many of our agents run both Google and Facebook at the same time at different budget levels: Google for high-intent callers, Facebook for volume and brand building. Together they create a very strong pipeline.
Facebook Ads work in virtually every market because the audience is everywhere. Unlike Google, where search volume can be limited in smaller markets, Facebook has users in every ZIP code. Rural agents can be just as successful as metro agents.
The key variable is whether your offer and follow-up process are strong, not your geography. We'll help you assess that on a demo call.
We handle ad copywriting and creative direction. We design static ad graphics using tested visual frameworks that perform well for insurance on Meta. For video, we can create script-based video ads or guide you through recording a simple, high-performing personal agent video.
Many of our best-performing ads are simple: a clean graphic with a bold headline and a strong call to action outperforms complex creative more often than not.
Not necessarily. We can run Facebook Lead Ads that collect contact information directly inside Facebook, with no external website or landing page required. They work very well for insurance because they reduce friction.
If you do have a website, we build dedicated landing pages optimized for conversion and connected to your Meta pixel for retargeting. We'll recommend the right setup for your situation.
Yes, both. Independent agents can lead with carrier choice and side-by-side quotes, which is a strong message in ads.
Captive agents often have carrier rules on advertising, so we build every campaign, ad and landing page inside your carrier's brand and compliance guidelines.
Over 3 billion people use Meta apps every month. Many of them are in your service area and are underinsured, overpaying, or just bought something that needs coverage. Let's reach them.