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Insurance agency website optimization

Keep the website you love. Add everything that makes it quote.

We rebuild your current site as fast, clean custom code that looks the same, then add the Quotely system: a comparison-style quote form, verified leads, SEO and AI search, a blog hub and compliance. Then we hand you the keys.

Book a demo See what's included

$1,500 one-time. No monthly hosting fee from us. For captive and independent agencies.

The problem

A good-looking site isn't the same as a site that quotes.

You paid for a design you're proud of. But most agency sites were built to look right, not to turn visitors into quote requests.

Visitors look, then leave

A long contact form or a "call us" button isn't how people shop for insurance anymore. They expect the one-question-at-a-time feel of the comparison sites.

Invisible to AI search

Shoppers now ask ChatGPT, Gemini and Google's AI answers. Slow builder pages with no schema and no answers to cite rarely get mentioned.

Locked into a platform

Every change runs through the builder's editor, its plugins and its monthly plan. You rent your site instead of owning it.

What stays, what we add

Same site to your customers. A different machine underneath.

We capture your existing site and rebuild it page by page in clean, fast custom code. Then we add the Quotely layer on top of the design you already have.

Stays the same

Your look, your pages, your rankings

  • Your design and layoutSame colors, fonts, logo, photos and page structure.
  • Every page and its contentYour services, team, about story and contact details.
  • Your Google rankings301 redirects for every old URL that ranks, so search traffic lands on the right new page.
  • Your domainWe point it to your new hosting only after you approve the preview.
  • Your carrier's brand rulesCaptive agents keep approved logos, disclaimers and wording.
We add

The Quotely layer

  • Aggregator-style quote formOne question per screen, plus a personalized thank-you page.
  • Verified leadsAddress, phone and email checks before a lead is sent.
  • SEO and AEOSchema, sub-second page speed and llms.txt, built to be cited by AI assistants.
  • Blog hub and topical authority roadmapThe map of every article planned for your market.
  • Legal and compliancePrivacy, Terms, SMS consent and TCPA consent on every form.

Everything we add

The same system our custom builds run on, installed on your design.

Aggregator-style quote formOne question per screen with the feel of a comparison site, then a personalized thank-you page.
Verified leadsLive address, phone and email checks catch typos, fake numbers and throwaway emails before they reach you.
SEO and page speedClean code, schema markup and sub-second loads. No builder bloat, no plugin stack.
AEO: answer engine optimizationllms.txt and answer-ready pages built to be cited by AI search and AI assistants.
AI agent layer + Q&A assistantAI assistants can read your site and submit a quote request. Visitors get an on-site assistant that answers from your own content.
Blog hub + roadmap pageA blog home and a topical authority roadmap: the map of every article planned for your market.
Legal and compliancePrivacy Policy, Terms of Use, SMS text consent and TCPA consent language on every form, plus a California cookie consent banner where you need one.
Leads to your CRMThrough Zapier, with lead source tracking on every form. Click-to-call and ad tracking ready, and a live test lead before launch.

SEO built into the move

A move that grows your rankings, not one that resets them.

Most site moves lose traffic because nobody maps the old URLs or rebuilds the signals Google relied on. We do the technical SEO and AEO work as part of the move, so your new site starts with everything the old one earned plus a stronger foundation. Rankings can shift during any move and nobody can guarantee rankings, but this is how you set the site up to climb.

See our SEO programGoogle Business Profile
Search impressionsSearch Console style view, before and after launchIllustration
ImpressionsLaunch dayNot real client data.
  • Technical SEO and AEO audit before we move anythingWe crawl your current site first: what ranks, what's indexed, what's broken and what AI assistants can and can't read.
  • A 301 redirect map for every old URL that ranksEvery old address points to its matching new page, so search engines and old links land in the right place.
  • Google Search Console set up, sitemap submitted, every page checked for indexingVerified in your name, with a fresh XML sitemap and each page inspected after launch.
  • Internal links that connect your pages and articles into a topical structureService pages, city pages and blog articles link to each other the way search engines expect a real authority to.
  • Schema on every page (LocalBusiness/InsuranceAgency, FAQ, Service, Breadcrumb)Structured data that tells Google and AI assistants exactly who you are, where you are and what you write.
  • Core Web Vitals and page speed (sub-second loads)Clean custom code with no builder bloat or plugin stack slowing every page down.
  • City and coverage landing pages for the towns and products you serveDedicated pages for the places and policies you want to be found for, not one generic services page.
  • Spanish pages with hreflang, if you serve Spanish-speaking customersReal Spanish pages, tagged so Google shows the right language to the right searcher.
  • Citation and NAP cleanupYour name, address and phone consistent on Google, Bing Places, Apple Business Connect, Yelp and the main directories.
  • AEO: llms.txt, direct-answer structure and entity signalsSo ChatGPT, Claude, Gemini and Perplexity can read your site and cite you when shoppers ask.
  • A "Review Us" pageMakes it easy for happy customers to leave Google reviews, within Google's rules and with no review gating.
  • Lead source tracking on every formEach quote request is tagged with where it came from, so you can see which pages and searches bring in business.
With the growth add-on

Keep climbing after launch

The move sets the foundation. The optional $500 a month growth add-on keeps building authority every week:

  • Local backlinks from real local sources: chambers, sponsorships, local news, partner businesses and directories
  • New citations on the directories that matter for your market
  • 5 to 10 articles a week from your topical authority roadmap
  • Google Business Profile optimization, weekly posts and review replies
  • A monthly Search Console report and rank tracking
See add-on pricingSee our SEO programGoogle Business Profile for insurance agents

You own it

Your code. Your hosting. Your call.

When we're done, the site lives in accounts in your name. No platform lock-in, no monthly hosting fee from us, and no waiting on anyone to change a phone number.

  • Your own GitHub repository100% of the code, in your account, with full history of every change.
  • Your own Netlify hostingFast global hosting with SSL, connected to your repository so changes publish on their own.
  • Edit it with AIAsk Claude or ChatGPT to make the change: new hours, a new team member, a new page. Plain English in, updated site out.
  • Keep us on if you wantAdd Quotely as a collaborator on your repository and we can keep helping. Remove us any time.
github.com/your-agency/website
YouChange our Saturday hours to 9 to 1 on the contact page and the footer.
AI assistantDone. I updated the hours in contact/index.html and the footer on every page, and committed the change to your repository.
Commit pushedNetlify publishingLive on youragency.com

How it works

From demo to launch, nothing goes live until you say so.

Book a demoWe look at your current site together and show you a live Quotely build.
We capture your siteEvery page, image and URL from your current platform, including the ones that rank.
Rebuild and add the layerSame look in clean custom code, plus the quote form, AI layer, blog hub, compliance and 301 redirects.
Preview and live test leadYou review the full preview. We send a live test lead to prove every form reaches your CRM.
Hand over and launchThe code moves to your GitHub and your Netlify, and we point your domain once you approve.
No DNS changes until you approve the preview Old platform stays up until launch is verified 301 redirects for every old URL that ranks

Platforms we move from

From a locked-in builder to a site you own.

If your site loads in a browser, we can usually capture it, rebuild it with the Quotely layer and move it into accounts in your name. After that, you edit it by asking AI.

Also hand-coded sites. Logos are trademarks of their owners. Quotely isn't affiliated with these platforms.

Simple pricing

One fee. Then it's yours.

A $1,500 one-time optimization fee. No monthly hosting fee from Quotely: your site runs on your own Netlify account.

Website Optimization
$1,500one-time

$1,500 one-time. $0 monthly hosting from Quotely.

Your design, rebuilt in code you own, with the full Quotely layer added.

Book a demo Captive and independent agencies.

Everything included

  • Your current site rebuilt in fast custom code, same look
  • Aggregator-style quote form + personalized thank-you
  • Verified leads: address, phone, and email checks
  • Technical SEO and AEO audit before the move
  • 301 redirect map for every old URL that ranks
  • Google Search Console setup, sitemap and indexing checks
  • Internal links and schema on every page
  • Core Web Vitals: sub-second page speed, llms.txt
  • Citation and NAP cleanup on the main directories
  • Review Us page for Google reviews
  • AI agent layer + on-site AI Q&A assistant
  • Blog hub + topical authority roadmap page
  • Privacy, Terms, SMS and TCPA consent, CA cookie consent where needed
  • Leads to your CRM through Zapier, with lead source tracking
  • Click-to-call and ad tracking ready
  • Code in your GitHub, hosting on your Netlify
  • Live test lead before launch

Add-onWeekly growth, done for you

  • Weekly blog engine: 5 to 10 articles a week from your roadmap
  • Local backlinks from real local sources
  • Monthly Search Console report and rank tracking
  • New citations on the directories that matter
  • Google Business Profile optimization
  • Google Business Profile management and weekly posting
  • Review replies on your Google Business Profile
  • ZIP quote form built into every article
Growth add-on
$500/month

Blog engine, local backlinks and Google Business Profile, every week. Optional. No long-term contracts, cancel anytime.

See our SEO program

Want us to design a brand new site and handle hosting and edits? See AI-ready websites.

FAQ

Questions agents ask us

Will my site look the same?

Yes. We rebuild your existing pages with the same design, colors, fonts, photos and layout. Visitors see the site they already know, plus the new quote form and the other parts of the Quotely layer.

Will I lose my Google rankings?

We map every old URL that ranks and set up 301 redirects to the matching new page, so search engines and old links land in the right place. Rankings can move a little during any site move, and nobody can guarantee rankings, but this is how you protect what you have earned.

What SEO happens during the move?

Before we move anything we run a technical SEO and AEO audit. Then we build a 301 redirect map for every old URL that ranks, set up Google Search Console and submit your sitemap, check every page for indexing, connect your pages with internal links, add schema to every page, get page speed to sub-second loads, clean up your name, address and phone on the main directories, and add a Review Us page. Where it fits your market, we add city and coverage landing pages and Spanish pages with hreflang.

Will you build backlinks?

Yes, with the optional $500 a month growth add-on. We earn local backlinks from real local sources like chambers of commerce, sponsorships, local news, partner businesses and directories, and add new citations. No paid link schemes and no private blog networks (PBNs).

Where is my site hosted, and who owns it?

You do. The code goes into your own GitHub repository and the site runs on your own Netlify account. You own 100% of the code, and there is no monthly hosting fee from Quotely.

How do I make edits after launch?

Ask Claude or ChatGPT to make the change in your repository, in plain English, and the update publishes to your site. You can also keep Quotely on as a collaborator and have us make changes for you.

Do I have to buy the blog add-on?

No. The $1,500 optimization stands on its own. The $500 a month growth add-on is optional: it publishes 5 to 10 articles a week from your roadmap, earns local backlinks and citations, handles your Google Business Profile optimization, posting and review replies, and sends a monthly Search Console report. No long-term contracts, cancel anytime.

Does this work for captive agents?

Yes. It works for captive and independent agencies. For captive agents we keep your carrier's brand rules, approved logos and required disclaimers in place.

How long does it take?

Usually a couple of weeks after we capture your site. Your current site stays live the whole time, and we don't touch your domain until you approve the preview.

What platforms can you move from?

Wix, WordPress, Squarespace, Webflow, GoDaddy, Weebly, Duda and most other builders, as well as hand-coded sites. If it loads in a browser, we can usually capture it.

Keep your design. Start getting quotes.

Show us your current site and we'll walk you through exactly what we'd keep, what we'd add and how the handoff works.

Book a demo Captive or independent agencies