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Insurance marketing, measured in premium

Benchmarks, unit economics, and channel strategy for insurance agents. Written by Frank Jimenez, licensed agent and insurance marketing expert since 2017.

3 articles published · Updated August 2026
Insurance lead cost benchmarks 2026, article cover
Benchmark Reference · Featured

Insurance Lead Cost Benchmarks 2026: What Agents Really Pay

Every 2026 lead price in one table: aged, shared, exclusive, calls, and live transfers by line of business, plus the cost-per-bound-policy math that turns a price sheet into a decision.

Frank Jimenez · 13 min read · August 2026

All articles

Insurance lead cost benchmarks 2026, article cover

Insurance Lead Cost Benchmarks 2026: What Agents Really Pay

Aged, shared, exclusive, calls, and live transfers priced by line, with worked cost-per-policy math.

Benchmark Reference · 13 min · Aug 2026
Insurance call cost benchmarks 2026, article cover

Insurance Call Cost Benchmarks 2026: Cost Per Call by Line

Pay-per-call rates by vertical, live transfer pricing, billable-call fine print, and generated-call costs.

Benchmark Reference · 12 min · Aug 2026
Google Ads costs for insurance agents, article cover

How Much Do Insurance Leads Cost on Google Ads? [2026 Data]

$24-$40 exclusive calls, the structure that gets there, and the math from click to bound policy.

Unit Economics · 12 min · Aug 2026