Insurance agency website design Your next customer might never visit your website.
They'll ask an AI instead.Quotely builds insurance agency websites that win on Google, answer for AI assistants in your own words, and turn visitors into quote requests. Not a template. Not a vibe-coded demo. A site built to write policies.
Numbers from a live Quotely build: Robinson Legacy Partners, Arlington, TX.
The problem
Most agency websites are one of two things. We build the third.
Click through a real build
Every screen below is live on an agency's site.
Tap through the screenshots, or switch to the loop to watch it move. Nothing here is a mockup.
Try the quote form
Quotes that feel like one tap at a time.
This is Robinson Legacy Partners' real quote form, trimmed to a few questions. One question per screen, big tap targets, a vehicle picker with 700+ models, and live address, phone and email checks. Go ahead, get a quote for yourself.
- Home, auto, bundles and more. Renters, flood, business, life, landlord, RV and motorcycle start from the same form.
- Verified before it reaches you. Data APIs check the address, phone and email as they're typed. Try it below.
- Lands in your CRM. Every quote posts to your Zapier, tagged with where it came from.
Real form in demo mode · nothing is sent
Lead quality · data APIs
Every lead is checked before it reaches you.
Fake numbers, typo'd emails and made-up addresses waste your team's day. Quotely forms check each one live, while the customer is still typing, so they can fix it on the spot.
addressReal addresses only. A data API verifies the address as it's typed and fills in the city, state and ZIP.
- Autocomplete
- Verified street address
- City, state, ZIP filled in
phone emailData APIs confirm the phone number is a real, working line and the email can actually receive mail.
- Valid phone number
- Mobile or landline
- Deliverable email
- Typo fixes
- Blocks throwaway emails
We manage the API keys and usage. Nothing for you to sign up for or set up.
Live: these are the same checks our forms run. What you type goes only to the verification services, never to an agency.
New · AI-ready agency sites
Customers ask AI. Your site answers, in your words.
When someone asks ChatGPT, Gemini or another assistant about insurance, the AI reads websites and answers for them. Quotely sites give AI assistants a proper way in: search the agency's own answers, look up the agency's details, and send a quote request only after the customer says yes.
Answers are the real FAQ text from the Robinson Legacy Partners build ({{N}} answers). The chat window is a demo; on the live site, AI assistants call these tools directly.
search_siteread-onlySearches every page and every FAQ answer on the site and returns the agency's own answers first, with the page they came from.
get_agency_inforead-onlyHours, phone, address, languages, products and Google rating, straight from the site, so the AI never guesses.
request_insurance_quoteneeds consentSends a quote request to the agency only after the customer explicitly agrees. It lands in your CRM tagged ai_agent_webmcp.
Straight talk: the in-browser AI standard these tools use (WebMCP) is an early preview in Chrome today. The plain-text copies and the no-JavaScript quote form already work with today's AI crawlers, and the tools switch on as assistants adopt the standard.
The blog engine
A blog that answers every question they Google.
Before a single article is written, we map your agency's whole topic tree: every product, every city you serve, every question people search. Each article ships with a ZIP-first quote form built into the top. Want the details? See our blogging service for insurance agents.
The Robinson Legacy Partners roadmap. We publish 5 to 10 articles a week, each one sourced, compliance-checked for the carrier, and linked into the rest of the site.
The writing system
Proprietary to QuotelyA writing prompt built for one agency. Yours.
Generic AI blogs sound like everyone else and rank like it too. Before we write a single article, we build a custom writing prompt around your agency. Then every article runs through research and quality gates we engineered and tested on live agency sites.
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01
Your custom writing prompt
Built from how you already talk to clients: your voice, your carrier's rules, the cities you serve and how you like things said. Captive agents get a compliance firewall. Independents get appointment truth: we only compare carriers you can actually quote.
- Your voice
- Carrier rules
- Your cities
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02
Research before every article
No article starts from memory. Each one begins with live market research and a close read of the pages ranking right now for that search, so we know what Google rewards and where competitors get it wrong.
- 3 to 5 searches minimum
- Top-ranking pages studied
- Named, dated sources
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03
Quality gates before publishing
Every figure has a named source or it gets cut. A self-audit of up to 51 checks, a fact-check gate that has to pass, and automatic updates to your topic map, blog hub, sitemap and AI index.
- Up to 51-point self-audit
- Truth gate
- Zero orphan pages
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04
Measured after
Every article is tracked in Google Search Console. Pages close to page one get refreshed first, and lift is measured 28 days later against pages we didn't touch.
- Search Console tracking
- 28-day lift check
- Refresh queue
Nobody honest can guarantee a ranking. We guarantee the research and the checks behind every article.
Everything in the build
Not a page. A system that writes business.
Our builds
Preview some of our live sites.
Every build gets a nickname, and every one is live right now. Custom-coded from the ground up for real insurance agencies. No templates, no themes. Pick one and watch it scroll like a visitor would.
The Hippo
Built for Robinson Legacy PartnersA clean, trust-first build for an Arlington, Texas agency. Custom-coded from scratch, fast on every device, and built to turn visitors into quote requests.
How it works
From demo to live site, we do the heavy lifting.
Simple pricing
One build. Everything included.
No plugin fees, no surprise invoices. Start with the website, or add the blog engine that publishes for you every week.
+ $1,997 one-time setup
Hosting, edits, and support included.
Book a demo No long-term contracts. Cancel anytime.Everything in the build
- Custom-coded site, no templates or plugins
- One-question quote form + personalized thank-you
- Verified leads: address, phone, and email checks
- AI-ready layer AI assistants can read and submit
- Unlimited landing pages
- Leads to your CRM through Zapier, tagged by source
- Schema, SEO, and sub-second page speed
- Click-to-call and ad tracking ready
- Edits any time, white-glove support
- SSL, uptime monitoring, daily backups
- Your domain, and 100% code ownership
- Live test lead before launch
Blog engineAdded with the blog engine
- Topical authority map for your market
- 5 to 10 articles published every week
- ZIP quote form built into every article
- Structured to get cited by AI assistants
See all 22 included features
- Custom-coded, AI-perfected website
- Conversion focused architecture
- Mobile-first responsive design
- SEO optimized insurance content
- SEO & page speed optimized
- Advanced schema markup
- Highly customizable & brandable
- Unlimited landing pages
- Insurance-grade conversion forms
- Click-to-call and quote widgets
- Comparative rater integration
- Zapier integration
- PPC tracking pixel ready
- Customer testimonials section
- Stock images included
- Custom edits, any time of day or week
- White glove customer support
- Uptime & malware monitored
- Daily content backups
- Encrypted with SSL
- 100% code ownership
- Private user group access
FAQ
Questions agents ask us
Does this work for captive agents?
Yes. The site in this page is a captive agency's. Content follows the carrier's brand and advertising rules, and the blog system has a compliance firewall for captive and exclusive agents.
What about independent agencies?
Yes. Independent agencies get a version of the blog system where comparing carriers becomes part of the content strategy, limited to the markets you're actually appointed with.
Will my site look like every other Quotely site?
No. The structure is proven, but the brand, photos, team, reviews, products, languages and local content are yours. The blog roadmap is built from your cities and your products.
What does "AI-ready" actually mean?
AI assistants can search your site's answers, look up your agency's details, and send a quote request with the customer's permission. Every page also has a plain-text copy AI tools can read cleanly.
Is the AI part live today?
Partly. The plain-text pages and the no-JavaScript quote form work with today's AI crawlers. The in-browser AI tools use an early standard (WebMCP) that's in preview in Chrome, so they switch on as AI assistants adopt it. Your site is ready either way.
How do you keep junk leads out?
Every quote form runs live checks before it submits. An address check confirms the address is real and fills in the city, state and ZIP. Phone and email checks confirm the number is a real, working line and the email can actually receive mail, and they catch typos and throwaway addresses. We manage the API keys, so there's nothing for you to set up.
Where do the leads go?
Straight to your CRM or inbox through Zapier. Each lead is tagged with where it came from: the main quote form, a blog article, or an AI assistant.
Should I just use a website builder like Wix or WordPress?
You can, but builders cap speed and conversion, and most plugin-heavy sites are slower and harder to secure. We compared the options in insurance agent website builders vs custom code. Quotely sites are custom-coded, load fast and you own 100% of the code.
Can Quotely run my ads and SEO too?
Yes. Most agencies pair the website with lead generation: Google Ads for insurance agents, Facebook ads for insurance agents and SEO for insurance agents. Every lead lands on the same site and in the same CRM.
How much does an insurance agency website cost?
$1,997 one-time setup, then $125 a month for hosting, edits, and support. Want the blog engine publishing 5 to 10 articles a week? That plan is $500 a month with the same setup. No long-term contracts. See pricing.
Built for Google. Built for AI. Built to write policies.
See a live Quotely build and what we'd build for your agency. No pressure, no slides.