When someone types "insurance agent near me" or "best auto insurance quotes," they're ready to buy right now. Quotely puts your agency at the top of that search and turns those clicks into exclusive inbound calls.
Illustration Demo agency and number.
Average time to first call after campaigns go live
Exclusive. Your calls are never shared with another agent
Markup on your ad spend. You pay Google directly
Insurance agents work with Quotely
We've built the playbook over hundreds of insurance campaigns. Here's exactly what happens when you sign up.
We dig into your service area, the lines of business you write, and the competitive landscape on Google. We identify which keywords have the highest commercial intent and the best cost-per-call potential in your ZIP codes.
Ad copy built to convert. Landing pages that load fast, match the search intent, and have one job: get the prospect to call your agency. Every headline, description and call extension is written for insurance buyers.
Once live, we monitor performance daily. We kill underperformers, double down on winners, and optimize bids to drive your cost-per-call down over time. You see every dollar spent and every call generated.
Facebook shows your ad to people who might be interested. Google shows your ad to people actively typing "I need insurance right now." That's a fundamentally different buyer.
People searching "auto insurance quotes" or "life insurance near me" have already decided they want to buy. Your ad meets them at the exact moment of decision.
We optimize for phone call conversions, not website clicks or form submissions. Your phone rings with someone who already knows your name and is ready to quote.
When someone clicks your ad and calls, they called you, not a lead aggregator who will sell that same call to four other agents. Every lead is yours alone.
"Hi, I found you on Google and I need to get a quote for my car insurance. Can you help me?"
Example callWe handle the entire Google Ads stack: not just the campaigns, but the landing pages, tracking, and ongoing optimization.
We find the exact search terms your buyers use in your service area, including long-tail keywords with high intent and low competition that your competitors miss.
Headlines, descriptions and calls to action written for insurance buyers. We A/B test multiple variations and keep only what drives calls.
Fast, mobile-first landing pages matched to each ad's search intent, with one goal: get the visitor to call your agency.
Every call is tracked back to the exact keyword and ad that generated it. You always know which campaigns deliver and which get cut.
We adjust bids by time of day, device, location and keyword performance. Your budget works harder over time, and cost-per-call drops as data builds.
Calls generated, cost per call, impression share and where your budget went. No black box: you see everything.
You see which searches ring your phone, which lines they want and how long you talked. Underperforming keywords get cut; winners get more budget.
"Our October MTD numbers came in, 2 weeks in: $22,000 in auto premium from Google click to call!"
"90+ inbound calls in a single week from Google PPC."
"Just reviewed my last 30 days with Quotely. We spent $4,200 in ad spend and booked $51,000 in home insurance premium. We increased our ad spend after this."
Start with Google on Starter, add Facebook on Growth, or run every channel plus ChatGPT Ads on Scale. Month-to-month, and ad spend is billed by Google directly to your card.
Insurance is one of the most competitive niches on Google Ads, with cost-per-click ranging from $8 to $40+ depending on your market, line of business, and location. More competitive metro areas (Phoenix, Dallas, Miami) run higher than rural markets.
We recommend a minimum ad spend budget starting at $1,500/month to generate consistent call volume. Our management fee is separate from your ad spend: you pay Google directly and us separately, with no markups on your ad budget. See plans and pricing.
Most of our clients see their first calls within 24 to 48 hours of their campaigns going live. Google Ads is one of the fastest ways to generate inbound calls because you show up for searches already happening in your market.
The first 30 days are a learning period while we gather data on which keywords and ads drive the best calls. By day 60, we've typically cut cost-per-call significantly from where it started.
Auto, home, life, health, Medicare, commercial, renters, and bundled multi-line campaigns. Each line of business has different keyword strategies and cost profiles.
We'll recommend which lines to lead with based on your commission structure and which have the best cost-per-call in your specific market.
You own it. Your Google Ads account is set up in your name and you have full admin access at all times. We manage it on your behalf, but you can see every campaign, keyword and dollar of spend whenever you like.
If you ever leave Quotely, you keep your account and all of its historical data. We don't hold your campaigns hostage. That's not how we operate.
When you buy from a lead vendor, you get a contact who filled out a form on a third-party website, and that same lead was likely sold to 3 to 5 other agents at the same time. You're competing with everyone the moment it arrives.
With Google Ads through Quotely, the prospect clicked your ad, landed on your branded page, and called your number directly. They know your agency name before you answer, and close rates on these inbound calls are dramatically higher than shared leads.
Yes, both. Independent agents can lead with carrier choice and side-by-side quotes, which is a strong message in ads.
Captive agents often have carrier rules on advertising, so we build every campaign, ad and landing page inside your carrier's brand and compliance guidelines.
Every day your agency isn't running Google Ads, a competitor is getting the calls you should be getting. Book a demo and let's change that.