Most lead vendors sell the same contact to 4–6 agents simultaneously. Quotely is different. We generate leads through your own ad campaigns — so every call is exclusive, warm, and already familiar with your agency name.
The traditional lead generation industry is broken for independent agents. Here's what you're actually dealing with when you buy from a vendor.
Instead of buying leads, we build the campaigns that generate them. Your agency gets its own Google and Facebook ad system — every lead is yours, only yours, every time.
We use Google and Facebook for different reasons — and together they create a lead generation system that works around the clock.
We've run campaigns for dozens of insurance types. Different lines require different keyword strategies, creative angles, and bidding approaches — we know them all.
Every dollar you spend with a lead vendor disappears — no data, no audience, no asset. Every dollar you spend on your own ad campaigns compounds. Let's talk about building you something you own.
EverQuote generates leads on their platform and then resells them to multiple agents. You're buying a contact who visited their generic quote site — not someone who searched for you or knows who you are.
Quotely builds advertising campaigns in your agency's name. Every person who calls came from an ad that said YOUR agency name, visited YOUR landing page, and chose to call YOUR number. The difference in call quality and close rate is dramatic.
Lead volume depends on your ad budget, market, and lines of business. A rough benchmark: a $1,500/month Google Ads budget in a mid-size market typically generates 30–60 inbound calls per month. Facebook at $750–$1,000/month can generate 40–80 leads in the same market.
We'll give you a more specific projection for your exact market on a demo call — we can look up search volume data for your ZIP codes before we even talk.
We work exclusively with independent agents. Independent agents benefit most from lead generation advertising because they can shop multiple carriers, which is a stronger value proposition in ads ("compare 12+ carriers") than a captive agent can offer.
Captive agents often have carrier restrictions on advertising as well. We focus 100% on independent agents so we can build the best possible strategies for that specific market.
Yes — you keep everything. Your Google Ads account, your historical data, your Facebook pixel audiences, your landing pages. Everything is set up in your name and remains yours regardless of what happens with Quotely.
This is fundamentally different from a lead vendor. When you stop buying from EverQuote, you have nothing. When you stop working with Quotely, you have a full ad account with historical data, built audiences, and optimized campaigns you could run yourself or hand to another agency.
We ask for an initial 3-month commitment for new clients. This gives us enough time to properly build, launch, and optimize campaigns through the learning phase — campaigns cancelled in the first 30–60 days rarely have a fair chance to show their potential.
After the initial period, engagements are month-to-month. We earn your business every month by delivering results. Book a demo to learn more about our current terms.