Boosting a Facebook post is not the same as running Facebook Ads. Quotely builds precision-targeted Meta campaigns — the right audiences, creative that stops the scroll, and funnels built to generate actual insurance prospects for your agency.
Facebook's targeting is more powerful than most agents realize. Here are the audience segments we build for insurance campaigns.
We handle the entire Meta campaign build — creative, audiences, funnels, and ongoing optimization — so you can focus on closing.
Facebook and Instagram give you access to more detailed audience targeting than any other platform in history. The challenge is knowing how to use it for insurance — that's exactly what we do.
Over 3 billion people use Meta apps every month. Many of them are in your service area and are underinsured, overpaying, or just bought something that needs coverage. Let's reach them.
Yes — but they require a different follow-up approach than Google leads. Facebook is an interruption medium; you're showing an ad to someone who wasn't actively shopping. That means speed-to-follow-up is critical. Agencies that call Facebook leads within 5 minutes see dramatically better close rates.
We build our funnels to set expectations for that follow-up, so by the time you call, the prospect is expecting to hear from you.
We recommend a minimum of $750–$1,000/month in ad spend for Facebook and Instagram to generate enough data and lead volume to optimize. Smaller budgets are possible but take longer to build momentum.
Many of our agents run both Google and Facebook simultaneously at different budget levels — Google for high-intent callers, Facebook for volume and brand building. Combined, they create a very strong pipeline.
Facebook Ads work in virtually every market because the audience is everywhere. Unlike Google, where search volume can be limited in smaller markets, Facebook has users in every ZIP code. Rural agents can be just as successful as metro agents.
The key variable is whether your offer and follow-up process are strong — not your geography. We'll help you assess that on a demo call.
We handle ad copywriting and creative direction. We design static ad graphics and use tested visual frameworks that perform well for insurance on Meta. For video ads, we can create script-based video ads or guide you through recording a simple, high-performing personal agent video.
Many of our best-performing ads are simple — a clean graphic with a bold headline and a strong call to action outperforms complex creative more often than not.
Not necessarily. We can run Facebook Lead Ads that collect contact information directly inside Facebook — no external website or landing page required. These work very well for insurance because they reduce friction.
If you do have a website, we build dedicated landing pages that are optimized for conversion and connected to your Facebook pixel for retargeting. Either approach works — we'll recommend the right setup based on your situation.